EDM Council just released its latest 2017 industry benchmarks based on DCAM. You can access the report in pdf form from EDM Council’s website.

Current Pellustro customers who have subscribed to EDM benchmarks already have access both 2017 and 2015 benchmark data as part of their Pellustro license and use it to compare their own DCAM assessment results against the industry benchmarks.

For everyone else who would like access live benchmark data to do their own analysis, Pellustro provides an independent analytical environment at https://benchmark.pellustro.com.

Any user can signup to the benchmark environment of Pellustro using their Linkedin accounts or their work emails and gain instant access to the 2017 and 2015 benchmarks. And best of all, the access to this environment is totally free.

The benchmark environment utilizes the Pellustro trend analytics module and provides access to each benchmark individually as well as to trends that can be derived from the two benchmark surveys.

The actual participants from the benchmark surveys are anonymized with no access to participant / individual response level data. The responses can be filtered through the profile information (called Participant Groups / Taxonomies within Pellustro) captured with each response. For the benchmarks, the available taxonomies for filtering and grouping are either based on information about the represented Financial Institution (Org Type | Tier) or by dimensions of their Data Management Program (number of years | type of EDM group etc).

Viewing Benchmark Trends

The trends are available both against the survey questionnaire (called Question Template within Pellustro) and the taxonomy groupings (Participant Groups) based on the profile information captured during the survey.

Selecting the Question Template will show the ranking chart of the survey scores by each year and breakup of a specific participant group. Both, the year and grouping can be selected to get the desired representation. For example selecting Tier and 2017 will show total survey score (on DCAM scale of 1 – 6) of Tier 1 (Tier>Tier 1), Tier 2 (Tier>Tier 2) and overall Tier (Tier) ranked on column chart from left to right. As you will notice, this particular analysis clearly indicates that Tier 1 firms are much ahead in their Data Management Programs compared to the rest of the industry.


Below the chart, a navigable tabular browser presents the scores across years, questions and taxonomies in a configurable, filterable and interchangeable way for easy comparisons. Similar table also exists within the context of participant groups. This presents the data in industry standard statistical format and allows analysis at both granular and aggregate levels. JSON-based downloads of this statistical format are available to all Pellustro Clients.

Trend of scores within each participant group can be viewed as line chart showing how each constituency within the selected participant group have improved (or declined) from 2015 to 2017.

Viewing Year Specific Analytics

Each of the 2017 and 2015 data can also be individually analyzed by selecting the specific year from the trend page.

The data is presented in multiple chart types from radar chart to bar / column charts to bullet charts. Each chart allows drill down from the aggregate levels (Strategy, governance, architecture, data quality etc) to the specific questions. The data is also available in the form of web pivot which can be used to group data across various dimensions.

Pellustro analytics support ability to filter data by specific dimension and side by side comparison of data within a dimension. For example, side by side comparison can be used to compare scores across respondents based on where Data Management resides within their organization. Each such comparison can again be drilled down from high level components to specific questions.

There are many more features within the Pellustro Analytics like weighting of responses based on your analytical perspective, viewing participation breakup and benchmarking 2017 results against 2015 or your own DCAM assessment results. All the charts and data are downloadable as reports for Pellustro clients to integrate the results within their internal BI tool of choice in addition with the ability for Pellustro to produce excel based pivots on data for quick distribution and analysis.


So do not just read static reports and instead play around with EDM benchmarking data within Pellustro and share feedback, insights with us.

For general guidance, there is a basic product tour available on both the trend and analytics pages. For any specific queries around how to use Pellustro for benchmark analytics or how it can help in your initiatives, feel free to drop a line to me – rm (at) element-22.com.

Pellustro is a complete assessment lifecycle management & benchmarking platform by Element22 that is used for doing DCAM assessments as well as for measuring adherence or compliance to policies, regulations, internal & external mandates and their corresponding progress over time.

ps: Some of the Pellustro features (related to data download) in addition to the ability to manage the complete lifecycle of an assessment within a complex organizational hierarchy are only available to active Pellustro Clients within their subscriptions and has been disabled for the benchmarking environment.

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About Rohit Mathur

Rohit is an experienced technologist with over 20 years of experience in building software & service solutions for products focused on enterprise data while working with some of the largest broker-dealers, asset managers, outsourcing vendors, and niche ISVs. At Element22, Rohit focuses on conceptualizing and building IP solutions (Pellustro, DQI) that help firms simplify management & measurement of data management infrastructure. Rohit also has deep interest in MDM, BPM, ESB, MAchine Learning, Cloud, Microservices related technologies and KYC, Enterprise Data domains.

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